Wednesday, August 31, 2011
Blue Horizon - a special project I have been working on
For a few months, I have been hinting about a special project I’ve been working on. I can finally reveal what it is! I’ve been working with Blue Horizon, a sustainable seafood company based in California. Blue Horizon’s products are available at many different retailers across the US and Canada, and most notably at Whole Foods. I have been in charge of styling and photographing Blue Horizon’s line of products and help convey everything the company stands for.
The projects that I take on are always ones that I feel a particular affiliation for– and this project was no different. Blue Horizon is committed to sustainable fishing practices, and only uses fish and seafood caught from environmentally sustainable, small community-based fisheries. They use all-natural ingredients without synthetic growth hormones or preservatives. Blue Horizon’s commitment to ethical fishing techniques and its mandate against any practices that participate in destroying the ocean’s ecosystem was one of the aspects that first really drew me to work with this company. We worked for several weeks finding the look for the packages. Blue Horizon wanted their packages to be a reflection of what they stand for. We thus worked on achieving a look that would convey the freshness of the products and remind consumers of the the richness of the ocean as well artisanal fisheries.
In a world where food production often fails to respect moral standards, eating responsibly has been increasingly important for me. Blue Horizon is taking several steps in the right direction and I couldn’t be more proud to have contributed to such a great company. Here is a glimpse of some of my work...you will soon be able to find the rest of the packages in stores! If you’re curious to find out more about sustainable fishing practices and how to always buy ethically caught fish, visit Blue Horizon’s website. You can also sign up for their newsletter here where you will receive a special discount coupon to try some of their goodies.